Example of Audience Research

Megan Webb's Foundation Portfolio 2015: Music Magazine Questionnaire Analysis: Music magazine questionnaire analysis from meganalicia187

Audience Research

Market Research Questionnaire

Key Tasks

1. Hand out your questionnaire to 10 people who represented your target audience.
2. Analyse the results for each of the questions.
3. Present the finding of your research as a PowerPoint on your blog using Slideshare.

You should aim to produce a minimum of one slide per question.

Remember that the findings of your research should be used to help you make decisions about the content and layout of your music magazine pages!

Deadline: Friday, 2^nd December 2016

Example of a School Magazine Contents Page

The Contents Page

Questions

What is the function of a contents page?

The function of a contents page is to give the reader an idea of what is featured in the magazine.  The act of reading a magazine is often a non-linear process, so the contents page also helps the reader to navigate the magazine. Therefore the contents page includes page numbers together with descriptions of the different content to allow the reader control how he or she reads the magazine,. 

How does a reader use a contents page?

The contents page is placed at the front of a magazine.  This is usually the first page after the cover page.  The reader use this to select a topic they're most interested in and they would look at the page number and they would be able to jump straight that page. This allows the reader to only select the content that is of most interest.

What is the conventional layout/design for a contents page in a magazine?

The layout is usually set out in columns.  There is usually one main image relating to an article and smaller subsidiary images relating to other articles.  The masthead, the word 'contents' and issue date are often placed at the top of the contents page and the colour scheme is usually similar to the front page and the in-house style of the magazine.

How much information does a contents page contain?

The contents page will only include relevant information to the articles inside. The page number needs to be relevant to the page of the article.  There is a small summary of each article underneath the subheading of the article.  This gives the reader an idea on the information of the article they will be reading.

How are images used in a conventional contents page?

Images are used to relate the subject to the article.  You will often find the image close to the page number and the subheading, whether it be a picture of the artist/band or equipment.

Example of a School Magazine Contents Page

Market Research Questionnaire

 

What makes a questionnaire effective?

 

 

The answers to the questions should help you design your own magazine pages by revealing the expectations of the target audience. If they don’t, then the questionnaire is not effective!

 

 Tasks

 

• Look at the example questionnaire and think of your own questions.

• What elements of the music magazine can be planned using the answers from the questionnaire?

• Draft your own questionnaire using the example as a template if necessary. 

• You should aim to write 10-12 questions and the questionnaire should be no more than 2 sides.

Deadline: Friday, 18th November 2016.

The questionnaire should be word processed and handed to Mr Jones during the lesson.